Deloitte takes a virtual approach to explain their cloud transformation journey.

Deloitte is a premier partner of Google Cloud, which means that in addition to creating an innovative in-booth booth experience to appeal to both a technical and business development audience, they also need to leverage Google technology. 

The How

Our custom VR booth experience let attendees fly through the streets of San Francisco to collect eight icons that represent Deloitte's process to a successful cloud transformation journey. Professional engagers help attendees don Google Daydream VR headsets to take off on their virtual scavenger hunt.  

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The Wow

  • Average VR experience lasted 7-10 minutes.
  • By the end of the show, the Cloud Buyer Journey helped Deloitte reach more than 300 attendees from 180 different companies.
  • According to Amy Gonzalez, Marketing Lead for Deloitte’s Google Cloud Alliance,“The VR experience not only made us one of the most popular areas on the show floor but also created brand awareness and delivered our messaging in a new, innovative way.”