ImageWear lives life in prints with eye-catching in-booth engagement.
To bring ImageWear's new “Live Life in Prints” campaign to life, Live Marketing creates an engaging and memorable branded photo activation that extends message and program reach beyond the booth to social media.
The How
Professional engagers invite attendees to "live life colorfully" by posing for pictures with fun props and signs. Attendees place their photo sticker on a large colorful backwall to create an ever-changing mural, and receive a digital copy to share socially.
The Wow
- The activity was extremely popular, with long lines queuing up to participate.
- ImageWear generated hundreds of leads, and more importantly, drove attendees to connect with booth staff to learn more about their new collection.
- The brand generated social media buzz with nearly 850 photo shares.