OSRAM's theatre goes high-tech with an immersive backdrop​​.

A presentation theatre with large scale high-definition dimensional visuals and complex animations told OSRAM's story in a captivating way on a noisy and competitive show floor. 

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The How

14-foot-tall LED walls and a matching LED floor displayed a constant flow of high-definition video content and custom-designed animations to capture attendees’ attention while a professional presenter delivered a quick OSRAM overview. In between presentations, attendees pose in front of the impressive backdrop to generate viral activity with the hashtag TheNewOSRAM. 

The Wow

  • Thousands of attendees viewed the theatre presentation, surpassing OSRAM's goal. 
  • The experience generated viral social activity with #TheNewOSRAM, leading to 7.5M social media impressions and a 183% increase in PR mentions.
  • According to OSRAM, “We are so impressed with how Live Marketing engages attendees and drives traffic to the booth!”