Swisslog Healthcare uses a virtual tour to drive product interactions.

Weighing in at over two tons that makes it impossible to bring on the show floor, we bring Swisslog's automated packaging and dispensing system to life using our interactive digi(tale) storytelling app.

The How

Since it's impractical for Swisslog to bring their large automated system on the show floor, Live Marketing's digi(tale) app and an interactive AR wall allows attendees to watch the system in action. Professional engagers help booth visitors use tablets to scan visual triggers placed across a large mural of the system and launch quick, informational animations.

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The Wow

  • Average experience time averaged 8-10 minutes
  • Swisslog surpassed their entire show lead goal on the first day, and by the end of the show amassed more than 800 total leads. 
  • According to Swisslog, “We are amazed at what a success this had been. We had no idea that this would be so popular!”