Explore Tate & Lyle’s Extraordinary Solutions

Our cool, tech-savvy interactive experience helps Tate & Lyle showcase their three food ingredient solutions (sugar replacement, fiber enrichment and texture) using RFID trigger objects.

The How

Attendees are invited by a Live Marketing professional staffer to take a brief journey activated on three screens when they “pick & place” food-related objects to trigger animated content that informs and inspires. Prospects are then scanned and qualified prospects are introduced to a Tate & Lyle representative.

The Wow

Number of qualified leads gathered exceeds the goal by 57%.
Number of in-booth rep meetings scheduled exceeds the goal by 465%.
Developed for their biggest North America show, the program is remounted at shows worldwide.